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The Peacock Revolution

January 10, 2011

The majestic peacock is the national bird of India. They are regarded as some of the most beautiful birds in the world, with their fabulous iridescent green-blue plumage and distinctive tail feathers. In India they are emblems of beauty, grace, pride and mysticism and throughout history they have appeared in Hindu myths and folklore in various illustrations with gods and goddesses. It is probably their tails which peacocks are best known for, which are made up of a mixture of large and small feathers with beautiful eye-like designs. The male peacocks lift their tails into a fan and preen their feathers to attract females in an ostentatious display of pride and beauty.

It is therefore no wonder that the peacock has become a major design motif, as its plumage and colours create a perfect muse for designers. The peacock seems to be everywhere at the moment, with both high end designers and high street shops using it as inspiration for fashion, as well as for household goods, such as bed linen and china, and even iPod covers and other accessories. Peacocks have been spotted on the red carpet; with Eva Longoria wearing a short peacock feather covered dress at Cannes, and actress and Marchesa founder Georgina Chapman wore her own black dress with a gold peacock gilded design at the Oscars last year.

peacock, wedding stationery

From L-R: Peacock make up, henna design (courtesy of hennaweb.com), ananya wedding invitation, peacock dress (courtesy of Yangtze-CNImaging), embellished bag by Butler and Wilson, peacock cake by Delights by Cynthia, peacock feathers, picture by Jenny Reynish, MISS KK peacock feather necklace, porcelain teapot from Kathy Ireland Home by Franz The 'Luminescence' Collection, peacock bird and ananya wedding invitation.

Last year, designer Matthew Williamson created a collection for H&M which was entirely inspired by peacocks. His own Escape spring 2010 line also featured some bohemian peacock undertones. In China, a wedding dress made of 2009 peacock feathers costing $1.5m was unveiled at a wedding expo. Meanwhile, on the high street, many shops such as Top Shop and New Look have dresses, skirts and t-shirts featuring peacock feathers and the birds themselves.

Peacocks can be seen on bags, such as a fabulous crystal clutch by Swarovski, and other accessories, such as hair pieces. However, it is in jewellery where the designers have gone peacock crazy. In Accessorize there is a whole range of necklaces and earrings (as well as bags) inspired by peacocks, such as earrings with peacock bodies and cascading teardrop charms. Many high street stores are selling earrings and brooches using real peacock feathers, while Spanish jewellery designers Carrera y Carrera have a whole collection of beautiful peacock inspired jewellery using diamonds and coloured stones. MAC Cosmetics is launching the ‘Peacocky’ Collection for Spring 2011, a makeup collection that draws colours and inspiration from the exotic bird.

At ananya, we have joined the peacock revolution by creating a range of stationery with modern looking peacock designs. Peacocks are set to become the hottest wedding trend of 2011 due to the intricacy and richness of their plumage and we believe our new line of wedding stationery reflects this. If, however, peacocks aren’t your thing, ananya has a diverse range of different types of stationery.

Until next time…Namaste and enjoy ananya life!

One Comment leave one →
  1. January 10, 2011 4:31 pm

    Peacock feather designs are always beautiful to look at.

    From a young age, I always remember seeing peacock feathers at home and in the Mandir…it’s a big part of the Hindu culture.

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