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Ananya supports charity Find Your Feet’s Campaign ‘Curry for Change’ this June

June 1, 2013


Find Your Feet is a charity that is dear to our hearts and one in which Vaishali Shah, Managing Director of Ananya has been a key supporter and Trustee. Find Your Feet supports very poor rural families in Asia and Africa to grow enough food so they don’t have to go hungry, to strengthen their voice so they can speak out against injustice and to earn enough money so they can find their feet.

According to World Food Programme 2012, one in eight people around the world suffer from hunger because they don’t have enough to eat all year round. The majority of these people, like the families Find Your Feet works with, live in very remote areas of Asia and Africa without the means or opportunity to speak out and change things for the better.

In order to raise awareness and vital funds so families in Asia and Africa can build a better future, Find Your Feet is launching a live campaign called ‘Curry For Change’ in restaurants throughout the month of June.

There are two elements to the campaign – dining out and eating in. There are restaurants that are offering the chance to add a donation with the bill or choose a special dish/menu in aid of Find Your Feet. Supporters can also get involved by hosting their own curry evenings throughout the year.

Find Your Feet aims to raise £10,000 through fundraising activities with restaurants and the public, to support Find Your Feet’s work and to generate media interest to raise awareness of the campaign and the partners involved.


Participating restaurants include: Benares, Cafe Spice, Cinnamon Club, Cinnamon Kitchen, Cinnamon Soho, Cinnamon Culture, Indian Essence, Roti Chai Street Kitchen/Dining Room, The Regency Club, The Red Turban. Each restaurant has chosen an initiative to participate in such as £1 on the bill, a special dish or a special menu.

Ambassadors of the campaign are: Atul Kochhar, Anjali Pathak, Cyrus Todiwala, Dhruv Baker and Vivek Singh. Ananya’s sister company Creative id, graphic design and marketing agency, has designed all the promotional material for the campaign which includes the logo, flyers, posters, table cards, thank you cards as well as a web badge, web banners and twibbon.



The launch of the campaign will be at Cinnamon Kitchen on Wednesday 5th June, where members of the press have been invited to attend to promote the campaign. Other events will also take place, including supper clubs.

Every £500 raised would enable 40 villages in India to have a farming demonstration to learn how to grow enough food and a variety of crops to feed their families, and build a future free from hunger. Every penny raised by the end of July 2013 will be matched by one of Find your Feet’s donors, which means your support will make double the difference to the lives of families suffering from hunger.

All information can be found on the Curry for Change website.

Please support this very worthy cause and help feed families and change their lives…thank you.


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